The amount of brand recognition enjoyed by a product or service. (Blend of brand and bandwidth.)
Example Citation:
"A few days after the resignation of its incumbent agency, computer maker Acer America has named two finalists in the race for its $ 20-25 million account. Hal Riney & Partners and Anderson & Lembke, both in San Francisco, will square off against each other with the winner decided this month, according to Tom Henry, director of marketing communications for San Jose, Calif.-based Acer. 'Both these agencies have enough brandwidth to build a compelling brand for our consumer-driven computer products,' Henry said."
— Joan Voight, "Acer Search Winnowed to Two Agencies ," AdWeek
Brandwidth is a blend of the words "brand" and "bandwidth". The latter is a wirehead term that is a measure of how much data can be stuffed through a transmission medium (or "pipe" in the vernacular) such as a phone line or a network cable.
Related Words: Category:

New words. 2013.

Look at other dictionaries:

  • brandwidth — / brændwɪdθ/ noun the amount of customer recognition which a brand enjoys …   Marketing dictionary in english

  • Branding — badge item brandalism brand name dropping brandscape brand slut brand wagon brandwidth de proliferate …   New words

  • brand name-dropping — n. Attempting to impress others by frequently mentioning the brand names of goods that one owns. Example Citation: DotComGuy s year long experiment in self imposed isolation, e commerce and brand name dropping has finally come to an end and he s… …   New words

  • brand wagon — n. Brand + bandwagon: The current trend towards using branding concepts and techniques in marketing. (Branding means marketing a product or service in such a way as to create a distinctive identity.) Example Citation: Everbody s jumping on the… …   New words

  • brandalism — ( n. The defacement of public buildings and spaces by corporate ads, logos, and other forms of branding (brand + vandalism). Example Citation: Brandalism [is] the creeping corporatisation of schools, libraries and other public… …   New words

  • brandscape — (BRAND.skayp) n. The brand landscape; the expanse of brands and brand related items (logos, ads, and so on) within a culture or market. Example Citations: Marketing scholars such as John Sherry of Northwestern University in Evanston, Ill. and… …   New words

  • genericide — (juh.NAYR.uh.syd) n. The process by which a brand name becomes a generic name for an entire product category. Example Citation: And since we re talking trademark trivia here, be advised that heroin, zipper, aspirin, escalator, granola, yo yo and… …   New words

  • passion brand — n. A brand that resonates with consumers and makes them passionate about the brand s products or services. Example Citations: After six months without an agency, Lake Oswego based has hired Nerve Inc. to oversee its $ 7.3 million… …   New words

  • permission marketing — n. A form of marketing where the marketer asks the consumer for permission to send them targeted ads based on personal data supplied by the consumer. Example Citation: A recent Vanderbilt University analysis of consumer responses . . . reported… …   New words

  • single-brand store — n. A store that sells only a single brand of merchandise. Also: single brand store. Example Citations: In No Choice, Klein indicates how the promise of a huge array of consumer choice has been betrayed by mergers, franchising and corporate… …   New words